I’m not much of a drinker, but during the summer holidays, I make exceptions. The heat of being by the pool or a cookout calls for a refreshing cocktail. As I taste different combinations, I am fascinated by all the different mixes you can create, especially with a drink as strong as tequila.
I always thought tequila could only be used to make Margaritas, like the ones you drink at a Mexican restaurant during Taco Tuesday. Although I am partial to a Margarita with salt on occasion, I never believed there was much more to explore after that. Turns out that a high-quality liquor there are plenty of possibilities.
I recently came across a video on YouTube featuring Kendall Jenner and her mom Kris making cocktails in the kitchen. They were using products from Kendall’s most recent business venture, 818 Tequila. As she explained, she released three flavor variations, and they can be used to make classic drinks.
My question is, how did a world-famous supermodel take an interest in Tequila? Why did she decide to create an entire brand around it? This is something that is unique to the rest of us, perhaps even unexpected.
Don’t supermodels usually stick to fashion? This just shows that there is no point in clinging to stereotypes because anyone can take their favorite drink and build something completely unprecedented.
So, when was 818 born?
Kendall Jenner announced that she was entering the Tequila world in February of 2021 and officially launched her brand in May of that same year. This journey took 4 years of preparation. By making trips to distilleries, taste testing, and sharing her product, she was able to perfect her own adaptation of the liquor.
She came up with three distinct flavors which are: Blanco, Reposado, and Añejo. These blends originate from Jalisco, a state located on the west side of Mexico. The distilleries used to create this company can be found there, in an area that is known for its vast Tequila tradition.
What do these products taste like?
Each variation of 818 tequila has a flavor profile that appeals to individual consumers.
Blanco has hints of vanilla, agave, and soda. These sweeteners are ideal for those who are looking for a more dialed-down, smooth drink.
Reposado still holds those sweet tones of vanilla, with a touch of honey and notes of citrus. This version is created by allowing the Tequila to age in French oak barrels for a minimum of two months. This blend is easy to drink seeing as the vanilla mellows the flavor and it doesn’t burn as you swallow.
Añejo still contains the star ingredient, Vanilla, but it also holds an oak smell and taste with touches of honey and cinnamon. As opposed to reposado, this version rests for 12 to 36 months before being distributed. The result is pleasant to the palate as it is decadent and creamy, like butter.
These drinks are best served on the rocks. Depending on your personal preference, you can garnish them with pineapple, lemon, lime, coconut, cherries, or vanilla seeds. If you prefer a stronger taste, you can drink them neat and enjoy them all the same.
How 818 helps Mexican communities and the planet
It’s important for companies to be mindful of how a brand’s productions can affect the environment in short and long-term forms. 818 is conscious of this reality. They have made efforts to have their distilleries run on biomass and solar power. This in turn keeps fossil fuels at bay and reduces the carbon footprint.
818 has also partnered with S.A.C.R.E.D., a nonprofit organization that focuses on Saving Agave for Culture, Recreation, Education, and Development. This entity supports people who produce, cook, and ferment agave-based spirits.
These communities face adverse circumstances related to climate change, hunger, and water insecurity. That is why S.A.C.R.E.D. has donated more than 35,000 agave seedlings to families in need over the past six years.
The Tequila industry is sacred to those who love this drink, but Kendall Jenner has certainly found her feet in the game. Not only did she defeat any preconceived notions the public has of her, but she produced something people relish. This is an incredible way to galvanize a culture and create a phenomenon.