Clorox is being sued by a resident in California for marketing their products incorrectly. He’s seeking monetary compensation, punitive damages, and other relief. The company has decided to argue against the lawsuit’s claims.

Forever chemicals

Nicholas Brown claims Brita Filters did not disclose their products do not remove harmful substances like forever chemicals. Forever chemicals are a group of chemicals the human body is incapable of breaking down. There are three of these he claims Clorox’s Britas are unable to filter.

Arsenic in Clorox filters

Arsenic is a metalloid that occurs in many minerals. It’s usually in combination with sulfur and metals, however it also survives as a pure elemental crystal. It is heavily associated with kidney damage.

Per- and Polyfluoroalkyl Substances

Per- and Polyfluoroalkyl Substances or PFAS are a group of synthetic chemical compounds. There are two types Clorox’s Brita Filters are allegedly unable to filter. PFAS are linked to cancer and hormone dysfunction.

Clorox’s response

Clorox has claimed they have always advertised their products correctly. The opposition is suing under California’s false advertising law and unfair competition law. The company has put out an official statement.

Brita takes the transparency of the variety of water filtration options we offer seriously. Our products include a standard filtration option that improves taste and odor of tap water and is certified to reduce identified contaminants as communicated. For those consumers looking for water filters certified to reduce PFOS or PFOA, the Brita-Elite pour-through and Brita Hub are both certified to reduce PFOS/PFOA as well as lead and other contaminants.


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